Google Ads project: Auto Repair Service Center
Turning around a Google Ads campaign for a UAE auto repair service center that was not getting results.
About this project
The client runs an auto repair service center in the UAE. They had already been running a Google Ads campaign, but the results were very poor: money was being spent and the campaign was not bringing in what the business needed. I stepped in to re-optimize the campaign. The screenshot above is the result from Google Ads.
The problem
The campaign was set up and live, but it was not reaching the right people or turning clicks into action. For a local service business, a campaign like that wastes budget quickly.
What I did
- Campaign review: Went through the existing campaign to find where the budget was being lost.
- Keywords and search terms: Focused the campaign on searches from people who need a car repair, and removed searches that brought the wrong clicks.
- Ad copy: Rewrote the ads to speak clearly to people looking for repair services.
- Local and call actions: Set the campaign up to encourage calls and visits, which are the actions that matter for a service center.
- Budget and bids: Adjusted bids and budget so spend went to what worked.
Results
After the optimization, the client got a good result and was happy with it. The Google Ads report shows:
- 610 clicks from 10.3K impressions, a click-through rate of about 5.9%
- AED 216.37 total spend, an average of about AED 0.35 per click
- 8 local actions, which show intent to visit the business
- 2 clicks to call the business
Why re-optimizing pays off
A weak campaign is often not a bad idea, it is a setup problem. With the right keywords, clear ads and the right actions to track, the same service can bring in real customers at a low cost per click.
Service delivered
This project is part of my paid advertising work, alongside my Meta Ads service. I build and improve campaigns around a clear goal and tracking, and improve them with real data.
How I approach these projects
- Review: Find out what is working and what is wasting budget.
- Fix: Rebuild keywords, ads and targeting around the goal.
- Track: Make sure calls, visits and clicks are measured.
- Optimize: Cut what is not working and put more budget behind what is.
- Report: Share clear numbers on clicks, cost and results.
Want to talk about a project like this? Send me a message or request a free audit.