SEO project: Cricmad
Brand SEO for a sports streaming app website, so that people who search for Cricmad find the official site first.
About this project
Cricmad is a sports streaming app, and its website is where people download the app to watch sports for free. The screenshot above is from Google Search Console and covers 28 days starting 14 May 2026. Project website: cricmad.live.
The goal
An app only grows if people can find where to download it. Many users hear the name Cricmad from friends or social media and then type it into Google. The goal was to build the Cricmad brand in search, so that whenever someone searches for Cricmad, the official website appears first and takes them to the download.
What I did
- Brand-focused on-page SEO: Optimized the title, description and headings of the key pages around the Cricmad name, so Google clearly connects the brand with the website.
- Technical SEO: Made sure the site can be crawled and indexed properly and loads well on mobile, where most app users come from.
- Content and internal linking: Built supporting pages and linked them together, so the site covers what people look for around the brand.
- Monitoring: Tracked clicks, impressions and position in Search Console to see how brand searches were performing.
Results
The target was achieved. Searching for Cricmad now brings up the website. Search Console shows the results for 28 days starting 14 May 2026:
- 44.8K total clicks
- 78.9K total impressions
- 56.8% average click-through rate, which means more than half of the people who saw the site in Google clicked it
- 1.7 average position, which means the site sits at or near the top of the results
Why brand search matters
People who search for a brand by name already want it. Owning those searches means the people who are ready to download the app land on the official website, and not on a copy, a competitor or a third-party page.
Service delivered
This project sits under my SEO service. My SEO work covers technical audits, on-page optimization, content strategy, link building and measurement, delivered with clear reporting at every step.
How I approach these projects
- Audit: A deep technical and content audit to find quick wins and long-term opportunities.
- Strategy: A keyword map and content plan aligned to your goals.
- Execute: On-page, technical and off-page work delivered step by step.
- Measure: Rank tracking and clear reports on traffic and results.
- Optimize: Continuous testing of titles and content to improve clicks and conversions.
Want to talk about a project like this? Send me a message or request a free audit.