Local SEO for LMB Events
Website and Google Business Profile optimization, managed for 3 months, for a Dubai event management company.
About this project
LMB Events is an event management company based in Dubai, UAE, known for corporate and luxury events. They plan and run a wide range of events for their clients. The business already had a website and a Google Business Profile, so the job was to make both work harder to bring in local enquiries. I optimized and managed both for 3 months.
The goal
People searching for an event company usually search locally, on Google and on Google Maps, and they pick from the few businesses that show up first. The goal was to help LMB Events appear more clearly for those local searches, look credible when people find them, and make it easy for the right people to get in touch.
What I did
- Website optimization: Improved the site’s on-page SEO, so search engines and visitors can clearly see what LMB Events offers and where it works.
- Google Business Profile optimization: Set up the profile so it is complete and accurate, with the right business information, categories and services.
- Ongoing profile management: Kept the Google Business Profile active and up to date through the 3 months, instead of setting it up once and leaving it.
- Local consistency: Kept the business details on the website and the Google profile matching, because local search rewards consistent information.
- Monthly review of progress: Checked what was working each month and adjusted the plan to keep improving local visibility.
Results: calls from Google, before and after
Phone calls are one of the clearest signs that a Google Business Profile is bringing in real enquiries. These two Performance reports show calls made from the LMB Events profile before and after the optimization work.
Before: January 2025
The profile received 9 calls in the month, up 800% on January 2024.
After: May 2025
The profile received 28 calls in the month, up 2,700% on May 2024. Monthly calls more than tripled compared with January.
Why website and Google profile work together
For local search, the website and the Google Business Profile support each other. The profile gets the business seen on Google Maps and in local results. The website then gives people the detail and proof they need to trust the company and make contact. Optimizing and managing both together is what makes a Local SEO project hold up over time.
Service delivered
This project sits under my Local SEO service. I help local businesses show up in Google Maps and local search, with a fully optimized Google Business Profile, consistent local listings and a website built to turn nearby searches into enquiries.
How I approach these projects
- Audit: Review the website, the Google Business Profile and the local competition to find the biggest opportunities.
- Optimize: Fix and improve the profile and the site so the business is complete, accurate and easy to find.
- Manage: Keep the profile active and the information up to date every month.
- Measure: Track local visibility and enquiries, and report clearly on progress.
- Improve: Use the data to keep refining the plan over time.
Want to talk about a project like this? Send me a message or request a free audit.