Local SEO Project: Pet Shop
Helping a pet shop in Rajshahi, Bangladesh get found on Google Search and Google Maps by people looking for pet supplies nearby.
About this project
The client runs a pet shop in Rajshahi city, Bangladesh. Pet owners nearby search on Google for pet food and supplies, and most of those searches end at one of the first few shops shown on Google Search and Google Maps. My responsibility was Local SEO: to help the shop rank in those local results. The screenshot above shows the Google Business Profile performance report for May to August 2026.
The goal
The goal was to make the shop easy to find for people in Rajshahi. That meant showing up for searches like “pet shop Rajshahi” and “pet food near me”, so that nearby customers see the shop first and visit or get in touch.
What I did
- Google Business Profile optimization: Set up the profile with accurate business details, the right categories and a clear description of what the shop sells.
- Local keyword targeting: Focused the profile on the searches local pet owners actually use, including “pet shop”, “pet supplies” and “pet food near me”.
- Ongoing profile activity: Kept the profile fresh with regular updates, photos and posts, which helps Google trust an active business.
- Reviews and trust signals: Worked on building the shop’s reputation, since reviews strongly affect local rankings.
- Tracking: Followed the Performance report every month to see which searches and platforms bring people in.
Results
Over May to August 2026, the shop’s Google Business Profile activity grew from almost nothing to its highest level at the end of the period, and the shop now ranks well for several local keywords.
- 570 searches showed the Business Profile in the search results
- The top searches were “pet shop rajshahi” (174), “pet shop” (145), “pet supplies” (112) and “pet food near me” (89)
- Most people found the shop on their phone: Google Search on mobile brought 51% of views and Google Maps on mobile brought 35%
- Another 11% came from Google Search on desktop
Why this matters for a local shop
People who search for a pet shop near them are close to buying. Showing up at the top of Google Search and Google Maps puts the shop in front of them at that moment, and it is why Local SEO is one of the most direct ways for a neighbourhood business to bring in customers.
Service delivered
This project sits under my Local SEO service. I help local businesses show up in Google Maps and local search, with a fully optimized Google Business Profile, consistent local listings and a clear plan to turn nearby searches into customers.
How I approach these projects
- Audit: Review the profile, the local competition and the searches customers use.
- Optimize: Make the profile complete, accurate and relevant.
- Manage: Keep it active with updates, photos and reviews.
- Measure: Track views, searches and rankings in the Performance report.
- Improve: Use the data to keep climbing the local results.
Want to talk about a project like this? Send me a message or request a free audit.