Meta Ads for Egypt Law Service
A video-led Meta Ads engagement campaign for a law service in Egypt, built to turn business owners and investors into direct message enquiries.
About this project
The client is a law service in Egypt that helps with business document-related legal work. Their customers are people who want to start or run a business in Egypt and need their paperwork handled correctly. The screenshot above is the result from Meta Ads Manager. Client page: Facebook page.
The goal
Legal services are a high-trust purchase. People rarely buy after one ad, they want to ask questions first. So the goal was not website clicks. It was to start real conversations with people planning to do business in Egypt, so the client could answer their questions directly and turn those chats into customers.
What I did
- Video-first creative: Used a video as the main ad, so the service and the people behind it were easy to understand and trust within seconds.
- Engagement campaign: Set the campaign to optimize for messaging conversations, so Meta showed the ad to people most likely to start a chat.
- Audience targeting: Reached people interested in business and entrepreneurship, then used the age and gender data to see who responded best.
- Message-ready setup: Sent every interested person straight to a message thread, which gave the client a direct way to follow up.
- Daily monitoring: Tracked cost per conversation and audience breakdown while the campaign was running, and kept budget on what worked.
Results
- 74 messaging conversations started
- $0.35 cost per messaging conversation
- $26.03 total amount spent (Sep 30 to Oct 20, 2026)
- Men made up 77% of results at $0.34 each, and women made up 22% at $0.41 each
- The 25-34 age group brought the most results, followed by 35-44 and 18-24
With a small budget, the campaign gave the client a steady flow of direct enquiries from the right audience, with the conversations coming through the message inbox.
Service delivered
This project sits under my Meta Ads service. I build campaigns that reach new people, bring back interested visitors and turn them into leads or sales. Every campaign starts with a clear goal and tracking, and is improved with real data.
How I approach these projects
- Plan: Define your goal, offer, audience and budget before spending anything.
- Set up: Configure your account, pixel and tracking so results are measured.
- Launch: Publish tested creatives and audiences in a clean campaign structure.
- Optimize: Cut what is not working and put more budget behind what is.
- Scale: Grow spend carefully as results stay healthy, and report every month.
Want to talk about a project like this? Send me a message or request a free audit.