Meta Ads for Travel Agency

About this project

The client is a travel agency in Bangladesh that helps people go to Fiji on work permits. Their business depends on a steady flow of serious enquiries from people who want to work abroad. The screenshot above is the result from Meta Ads Manager. This is an ongoing project, and the numbers below cover Sep 30 to Oct 20, 2026.

The goal

Work permit is a decision people take carefully. They want to ask about the process, the cost and the timeline before they trust anyone. So the goal was not clicks or likes. It was to get real leads: people who message the agency directly, so the team can answer their questions and guide them through the next steps.

What I did

• Message-led campaign: Built an engagement campaign optimized for messaging conversations, so every interested person lands straight in the agency’s inbox.
• Clear offer: Made the ad speak to one thing, Fiji work permits, so the people who message already know what the agency offers.
• Audience testing: Used the age and gender breakdown to see which groups responded best and to guide where the budget should go.
• Cost control: Watched cost per conversation closely and kept spend lean while the campaign was learning.

Results

• 142 messaging conversations started
• $0.06 cost per messaging conversation
• $8.61 total amount spent (Sep 30 to Oct 20, 2026)
• Meta Ads Manager reported this cost per conversation as 55% lower than similar ad sets, which had a median of $0.14
• Men made up 89% of results (126 conversations) at $0.06 each, and women made up 11% (16 conversations) at $0.04 each
• The 25-34 age group brought the most results, followed by 35-44 and 18-24

With under nine dollars in spend, the campaign gave the agency a steady stream of direct enquiries from people interested in working in Fiji.

Where this stands

The campaign is still running and I continue to work with the client. The next steps are to keep improving the ads based on which audiences and messages bring the best enquiries, and to scale the budget carefully as results stay healthy.

Service delivered

This project sits under my Meta Ads service. I build campaigns that reach new people, bring back interested visitors and turn them into leads or sales. Every campaign starts with a clear goal and tracking, and is improved with real data.

How I approach these projects

• Plan: Define your goal, offer, audience and budget before spending anything.
• Set up: Configure your account, pixel and tracking so results are measured.
• Launch: Publish tested creatives and audiences in a clean campaign structure.
• Optimize: Cut what is not working and put more budget behind what is.
• Scale: Grow spend carefully as results stay healthy, and report every month.

Want to talk about a project like this? Send me a message or request a free audit.