Local SEO project: Storage Business
Optimizing and managing the Google Business Profiles of a storage business with many locations across Texas.
About this project
The client is a storage business in the USA, with a cold storage business and many locations across Texas. Every location needs to be found by people searching nearby, so each one has its own Google Business Profile. My role is to optimize all of those profiles and manage them on a regular basis. The screenshot above is from Google Business Profile Manager.
The goal
When someone needs storage, they search on Google Maps and Google Search and call one of the first few places they see. The goal is to manage every location’s Google Business Profile properly and keep it active, so each location can compete for the local searches in its own area.
What I do
- Profile optimization: Set up each location with accurate details, the right categories, services and descriptions.
- Verification: Work through the verification of each profile, so every location can be shown and managed on Google.
- Regular management: Keep every profile active with updates, photos and posts, month after month.
- Consistency across locations: Keep names, addresses and details accurate across all locations, which local search rewards.
- Reviews and monitoring: Watch each profile for reviews and changes, so problems are caught early.
Results
- 28 business locations managed in one Google Business Profile account
- 93% of the profiles are verified
- Regular, organized work across all locations for about 12 months
Managing this many profiles properly is the hard part of multi-location Local SEO, and having them organized, verified and active is the base that local rankings are built on.
Where this stands
The project is ongoing. It has run for about 12 months so far, and I continue to manage the profiles and work on the remaining ones.
Service delivered
This project sits under my Local SEO service. I help local businesses show up in Google Maps and local search, with fully optimized Google Business Profiles, consistent local listings and a website built to turn nearby searches into enquiries.
How I approach these projects
- Audit: Review every profile and the local competition in each area.
- Optimize: Make each profile complete, accurate and relevant.
- Manage: Keep the profiles active every month.
- Measure: Track views, searches and actions.
- Improve: Use the data to keep every location moving up.
Want to talk about a project like this? Send me a message or request a free audit.