Google Ads for LMB Events
A Google search campaign built to bring in event enquiries for a UAE event management company.
About this project
LMB Events is an event management company in the UAE, and a client I also supported with Local SEO. This time the work was paid: a Google Ads search campaign with one clear job, to bring in leads. The screenshot above is the result from Google Ads.
The goal
When someone searches Google for an event company, they are usually ready to talk to one. A search campaign puts the business in front of those people at that exact moment. The goal was to turn those searches into leads for LMB Events, while keeping the cost of each visitor under control.
What I did
- Search campaign: Built a Google Ads search campaign focused on people actively looking for event services, rather than broad awareness.
- Intent-led keywords: Targeted search terms that show real interest in booking an event company.
- Ad copy: Wrote ads that match what people searched for and give them a clear reason to click and get in touch.
- Budget and bids: Managed spend and cost per click, so the budget went to the searches that mattered.
- Monitoring: Tracked clicks, impressions and cost to see what was working and keep improving.
Results
- 340 clicks to the website
- 4.76K impressions
- AED 1.49 average cost per click
- AED 506 total cost
- About 7.1% click-through rate, which means roughly 1 in every 14 people who saw the ad clicked it
These are all-time figures for the campaign, as reported by Google Ads.
Why search ads work for this kind of business
Event planning is a considered purchase, and most customers start by searching. Google Ads lets the business appear for those searches right away, while SEO builds visibility over the longer term. Together, paid search and Local SEO give LMB Events a presence both today and in the months ahead.
Service delivered
This project is part of my paid advertising work, alongside my Meta Ads service. I build campaigns around a clear goal and tracking, and improve them with real data.
How I approach these projects
- Plan: Define your goal, offer, location and budget before spending anything.
- Build: Set up the campaign with the right keywords, ads and tracking.
- Launch: Go live and watch the first results closely.
- Optimize: Cut what is not working and put more budget behind what is.
- Report: Share clear numbers on clicks, cost and results.
Want to talk about a project like this? Send me a message or request a free audit.